🚀 PRE-SEED STAGE • FUNCTIONAL PROTOTYPE • STRONG TEAM

The Saving Blockchain
Infrastructure for
Verzicht-Based Savings

The first app for verzicht-based savings.

While other apps only show where money goes, we show what to give up to reach goals faster.

For children (bike), adults (sabbatical), families (Disneyland).

Blockchain infrastructure · MiCA-compliant · Government incentives (€640-€1,380/year) · B2B data platform

Platform
Blockchain Infrastructure
First Product
Family App Live
€1,250/yr
Gov't Incentives
MiCA Ready
EU Compliant

The Team: Award-Winning Expertise meets Blockchain Innovation

Cannes Lions, Effie Awards and Federal Government projects - we combine marketing excellence with government-grade blockchain technology.

🏆 Cannes Lions Silver • Effie Silver • ADC Europe • AME Award
CEO

Sammy Bohneberg

Marketing & Strategy

Founder & Chief Executive Officer

🏆 Awards & Achievements

Cannes Lions Silver
2009 - Integrated & Titanium
Effie Silver
2007 - Marketing Excellence
ADC Europe
2006-2009 - Creative Excellence
AME Award
2010 - Advertising Excellence

💡 Founder Story

"I was looking for a way to invest without taking from my existing assets. If I give up something, I can invest - but there was no platform for that. That's how StaySaved was born."

🎯 Expertise

Brand Strategy Campaign Management Growth Marketing User Acquisition
CTO

Richard Gutleber

Technology & Innovation

Founder & Chief Technology Officer

🏆 Awards & Achievements

Government Projects
Federal Government
Blockchain Pioneer
Germany
Hacker Background
Security Expert
Web3 Expertise
Early Adopter

🔐 Technical Achievements

Blockchain pioneer with Federal Government projects. Flip-Flop Project and other innovative solutions developed for the Federal Government.

🎯 Expertise

Blockchain Smart Contracts Cybersecurity Fintech Architecture

Why This Team Wins

🎯
Complementary Skills
Marketing Power + Blockchain Expertise
🏆
Proven Track Record
International Awards + Government Projects
Unique Combination
Consumer Marketing + Government-Grade Security
💡
Problem-Solution Fit
Personal Motivation + Technical Execution

The Problem with Traditional Savings

Why families fail at saving - and how blockchain solves it

💸

Problem: Expensive Investment Fees

Traditional ETF savings plans (e.g. Comdirect):
• Execution fee: €1.50 (1.5%) per month
• Running costs (TER): 0.3-0.6% per year
• Minimum deposit: €25-€50 per month
Total at €100/month: €21.60/year

Too expensive for children's savings goals (€10/week).

✅ Our Solution

Saving Blockchain: €0.001 per transaction
• No TER, no minimum deposit
Total at €100/month: €0.012/year
1,800x cheaper than traditional ETF plans
Children can save €1 without paying €1.50 in fees.

🔒

Problem: Opaque Market

Traditional savings apps: Nobody knows where money really is.
Banks only show numbers, no proof.
Trust is based on "belief".

✅ Our Solution

100% Transparent: Everyone sees everything
Blockchain-verified: Mathematical proof
Real-time: Grandma sees her €50 arrived instantly

🚫

Problem: No Control

Money can be "accidentally" spent.
Dad takes €100 from Disneyland fund for gas.
Kids frustrated, goal moves further away.

✅ Our Solution

Immutable: Blockchain-secured
Smart Contracts: Money locked until goal reached
Gentle Pressure: Family sees when someone "cheats"

🐌

Problem: Slow Development

Traditional apps: New features take months.
Each bank must develop own app.
No innovation because too expensive.

✅ Our Solution

Platform API: Banks launch products in days
Open Infrastructure: Developers build on us
Fast: Features in days not months

The Saving Blockchain solves all problems

1,800x
cheaper than ETF plans
100%
blockchain-transparent
€0
minimum deposit (vs. €25-€5,000)

Platform Architecture: The Saving Blockchain

We're not just building an app - we're building the infrastructure for family finance in Europe

🏗️

Layer 1: Infrastructure

The Saving Blockchain

  • ✓ Built on Optimism Layer 2 (Ethereum)
  • ✓ Smart contracts for savings goals, family accounts, behavioral triggers
  • ✓ MiCA-compliant custody & transparency
  • ✓ Government incentive integration (Riester, VL, Säule 3a)
  • ✓ Privacy-preserving data layer (zero-knowledge proofs)
  • ✓ Open API for third-party developers
Core Platform (Open Source Q3 2026)
📱

Layer 2: First Product

StaySaved Family App

  • ✓ Consumer-facing application
  • ✓ Proves infrastructure works
  • ✓ 50+ families testing
  • ✓ Live at dev.staysaved.de
  • ✓ Gamification + family-friendly UX
  • ✓ Automatic government incentive claims
Launch: Q2 2026 (after BaFin license)
🚀

Layer 3: Future Products

Platform Ecosystem

  • ✓ B2B White-Label for banks
  • ✓ API for fintech partners
  • ✓ Kids' Allowance App (separate product)
  • ✓ Employer Benefits Platform (VL integration)
  • ✓ Third-party apps on our infrastructure
  • ✓ Cross-border family savings (EU-wide)
Roadmap: 2026-2028

Why Platform Architecture Matters for Investors

💰 Higher Valuation

Infrastructure/platform companies are valued at 10-15x revenue vs. 5-8x for consumer apps

🔒 Defensible Moat

Network effects: More apps → More users → More data → Harder to replicate

📈 Multiple Revenue Streams

B2C subscriptions + B2B data + API fees + infrastructure licensing

Technical Stack

⛓️

Blockchain

Optimism (Ethereum L2)

📜

Smart Contracts

Solidity

📱

Frontend

React Native

🔐

Custody

MiCA-compliant multi-sig

Why Now? Why Europe? Why StaySaved?

A unique convergence of market opportunity, regulatory clarity, and technological maturity

🇪🇺

MiCA Advantage

The EU's Markets in Crypto-Assets Regulation (MiCA) came into effect in December 2024, creating the world's first comprehensive crypto regulatory framework.

  • ✓ Clear regulatory pathway
  • ✓ EU-wide passporting
  • ✓ First-mover advantage
  • ✓ 450M consumer market
💰

Massive Market

Germany's household saving rate: 19.2% (June 2025). European families actively seek better savings solutions.

  • ✓ 100M families in EU
  • ✓ 40-50M with children
  • ✓ High savings culture
  • ✓ Digital finance adoption
🚀

Unmet Need

No blockchain-powered family savings platform exists. Traditional apps lack transparency; crypto platforms aren't family-friendly.

  • ✓ New category creation
  • ✓ Clear differentiation
  • ✓ Defensible positioning
  • ✓ Low competition

Who Saves Through Verzicht?

StaySaved isn't just for families - it's for anyone who wants to reach goals through intentional sacrifice

🧒

Children (6-12)

Learning to save through small sacrifices

Give Up:
Candy, video games, impulse toys
Save For:
Bicycle, Nintendo Switch, Lego set
€10/week = €175 in 4 months
👦

Teenagers (13-18)

Building independence through smart choices

Give Up:
Starbucks, fast food, Uber rides
Save For:
iPhone, gaming PC, driver's license
€120/month = €1,200 in 10 months
💑

Couples (25-40)

Saving together for shared dreams

Give Up:
Restaurants, gym, car payments
Save For:
Wedding, honeymoon, home down payment
€571/month = €8,000 in 14 months
👨‍👩‍👧‍👦

Families (30-50)

Creating memories through teamwork

Give Up:
Second car, eating out, subscriptions
Save For:
Disneyland, home, education fund
€389/month = €3,500 in 9 months
🧑

Singles (25-45)

Investing in freedom and experiences

Give Up:
Expensive apartment, daily coffee, car
Save For:
Sabbatical, world trip, start business
€833/month = €15,000 in 18 months
👴

Seniors (60+)

Building legacy for next generation

Give Up:
Expensive hobbies, luxury items
Save For:
Grandchildren's education, legacy gifts
€250/month = €10,000 in 40 months

The Secret: Verzicht-Matrix Technology

Traditional apps show you where your money goes. StaySaved shows you what to give up to reach your goal faster.

Example: Michael's Sabbatical

Michael wants €15,000 for a 6-month sabbatical. The Verzicht-Matrix suggests:

Sell car
€389/month saved
-18 months to goal
Cancel Starbucks
€150/month saved
-6 months to goal
Cook at home
€200/month saved
-8 months to goal
Michael picks all three → Goal in 20 months instead of 36 months!

Market Opportunity & Entry Strategy

Focused, phased approach to capturing a massive European market

Market Size

Total Addressable Market (TAM) €480M-€1.2B

100M families in EU • 20% digital finance adoption

Serviceable Addressable Market (SAM) €120-€300M

DACH + Nordic + Benelux • 25M families

Serviceable Obtainable Market (SOM) €160K-€960K

Year 3-5 target • 2,000-12,000 families

Phased Market Entry

Phase 1: Germany

Months 1-12

Berlin, Munich, Hamburg • 1,000-2,000 families

Focus: Product-market fit, BaFin license, case studies

Phase 2: DACH Expansion

Months 13-24

Austria, Switzerland • 5,000-10,000 families

Focus: Premium features, sustainable revenue

Phase 3: Nordic & Benelux

Months 25-36

Sweden, Norway, Netherlands • 20,000-30,000 families

Focus: Scale, partnerships, Series A readiness

Phase 4: EU-Wide

Year 3+

France, Spain, Italy, Eastern Europe

Focus: Market leadership, profitability

🎁 Government Incentives: The Game-Changer

StaySaved-Nutzer profitieren von up to €640-€1,380/year in government incentives in Deutschland - ein massiver Wettbewerbsvorteil

💰

The Government Pays Too!

Familien in Deutschland können durch Riester-Rente, Arbeitnehmersparzulage und Wohnungsbauprämie €640-€1,380/year staatliche Zuschüsse erhalten. StaySaved macht diese Förderungen zugänglich, transparent und einfach.

Perceived Value increases from €84/year (subscription) to €724-€1,464/year (with incentives) = 8-17x boost!

🇩🇪

Deutschland

Stärkste Förderungen für Familien

Arbeitnehmersparzulage (VL)

Employer contribution€480/year
State bonus (20%)€160/year
= €640/year 'free money' for medium-term goals

Kindergeld Auto-Save

Gov't payment per child€250/month
Auto-save 20%€600/year
For short-term family goals (vacation, bicycle)

Housing Premium (Optional)

10% bonus (couples)€140/year
For home down payment savings
€640-€1,380/year
Total government incentives
🇨🇭

Schweiz

Höchste Steuervorteile

Säule 3a

Max. EinzahlungCHF 7,056/Jahr
SteuerersparnisCHF 1,500-2,500
= 21-35% Rendite nur durch Steuern!

Zusätzliche Vorteile

✓ Keine Vermögenssteuer auf Säule 3a
✓ Keine Einkommenssteuer auf Zinsen
✓ Reduzierter Steuersatz bei Auszahlung
CHF 2,000/Jahr
Durchschnittliche Steuerersparnis

Nach 30 Jahren: CHF 60,000 Steuerersparnis!

🇦🇹

Österreich

Familienfreundliche Förderungen

Steuerfreier Mitarbeiterbonus

Bonus (2025-2026)€1,000/Jahr
Arbeitgeber zahlt steuerfrei

Familienbeihilfe

Monatliche Zahlung bis 18 Jahre
Kann direkt in Kinder-Sparkonten fließen

Höhere Steuerfreibeträge

Sparpaket 2025/2026 erhöht verfügbares Einkommen
€1,000+/Jahr
Steuerfreie Vorteile

Why StaySaved Makes Incentives Better

🤖

Automatisierung

Förderungen werden automatisch beantragt - kein Papierkram

🔍

Transparenz

Blockchain zeigt genau, wo Förderungen hinfließen

🎮

Gamification

Förderungen werden als "Achievements" gefeiert

👨‍👩‍👧‍👦

Familien-Fokus

Traditionelle Anbieter fokussieren Einzelpersonen, wir Familien

B2B-Opportunity: Arbeitgeber-Partnerschaften

VL-Anbieter (Deutschland)

  • ✓ Arbeitgeber zahlen €40/Monat pro Mitarbeiter
  • ✓ StaySaved als zertifizierter VL-Anbieter
  • ✓ Mitarbeiter bekommen €160/Jahr Staatsbonus
  • Revenue: 1% Management Fee = €4,800/Jahr pro 1,000 Mitarbeiter

Säule 3a-Integration (Schweiz)

  • ✓ Integration in Lohnabrechnungs-Systeme
  • ✓ Mitarbeiter sparen CHF 2,000/Jahr Steuern
  • ✓ Arbeitgeber bieten attraktiven Benefit
  • Revenue: Premium-Feature + B2B-Lizenzen

Unique Revenue Model: B2C + B2B Data

Not just subscriptions - we're building the world's first family behavioral finance data platform

💡

The Unique Value Proposition

StaySaved collects anonymized, blockchain-verified behavioral finance data from families across Europe. This data asset is valuable to banks, brands, researchers, and policymakers - creating B2B revenue streams that traditional family apps cannot access.

Family behavioral finance data is the new oil, and StaySaved is the only platform extracting it.

B2C Revenue (35-43%)

Freemium Subscriptions

€1.1M
• Premium (€6.99/mo) 10,000 families
• Family Plus (€9.99/mo) 4,000 families
40-50% conversion rate within 6 months

Transaction Fees

€200K

0.5% on crypto-to-fiat withdrawals when families cash out savings goals

Partner Commissions

€75K

Affiliate partnerships with family-friendly brands (toys, travel, education)

Total B2C (Year 3) €1.4M

B2B Data Revenue (57-65%)

Financial Institutions

€500K-€1M

Banks, digital banks, insurance companies

Behavioral finance reports, family savings patterns, product design insights

Consumer Brands

€400K-€600K

Toy manufacturers, travel companies, retailers

Purchase intent data, timing insights, demographic segmentation

White-Label & API

€300K-€450K

Fintech partners, insurtech companies

Technology licensing, behavioral finance AI engine

Academic & Policy

€150K-€240K

Universities, think tanks, government agencies

Research data access, longitudinal studies, policy insights

Total B2B (Year 3) €1.35M-€2.29M

Total Revenue Projection (Year 3)

Conservative
€2.65M
Optimistic
€4.04M

Based on 20,000-30,000 active family accounts

🛡️

Data Moat

Blockchain-verified family data no competitor has

📊

7 Revenue Streams

Diversified vs. single-stream competitors

🚀

Exponential Scaling

More users = richer data = higher B2B value

💎

Higher Multiples

Data/SaaS valued at 10-15x vs. 5-8x for apps

License the Saving Blockchain

Banks, neobanks, BNPL providers, and insurers can white-label our verzicht-based savings infrastructure

🏗️

Platform Revenue: The 10x Multiplier

While StaySaved Family App generates €1.3M/year B2C revenue, licensing the Saving Blockchain to banks, neobanks, and fintechs generates €14M/year B2B revenue by Year 5.

Platform licensing = 10x higher revenue than app-only strategy

🏦

Traditional Banks

Sparkasse, Volksbank, Commerzbank

Problem
Customers don't save (0.01% interest)
Solution
Add "Sparkasse Ziele" powered by Saving Blockchain
Use Case
Customers set goals, get verzicht recommendations, earn XP
€50K-€200K/year per bank
50 banks = €5M/year
📱

Neobanks

N26, Revolut, Trade Republic

Problem
Low engagement (2x/month usage)
Solution
Add "N26 Goals" feature via API
Use Case
Users set goals, N26 suggests verzicht options
€2/user/year SaaS fee
5M users × 20% = €2M/year
💳

BNPL Providers

Klarna, PayPal, Affirm

Problem
BNPL encourages spending, not saving
Solution
"Save while you pay" feature
Use Case
For every €100 spent, save €10 automatically
10% revenue share
1M users × €50/yr × 10% = €5M/year
🏥

Insurance Companies

Allianz, AXA, ERGO

Problem
Customers can't afford deductibles
Solution
"Save for deductible" feature
Use Case
Save €50/month for 10 months, blockchain locks it
€100K/year per insurer
10 insurers = €1M/year
🏢

Employers

Employee Benefits Platforms

Problem
Employees don't save for goals
Solution
"VL + Verzicht" employer matching
Use Case
Employer matches 50% of verzicht savings
€10/employee/year
100 employers × 1K employees = €1M/year
👨‍💻

API Developers

Third-party apps & services

Problem
Building savings features from scratch
Solution
Open API for Saving Blockchain
Use Case
Travel apps add "Save for trip" feature
€0.10 per transaction
Network effects = growing revenue

Total B2B Platform Revenue (Year 5)

€14M/year

Traditional Banks (€5M) + Neobanks (€2M) + BNPL (€5M) + Insurance (€1M) + Employers (€1M)

Combined with B2C (€1.3M) + B2B Data (€900K) = €16.2M total revenue
Valuation: €162M-€243M (10-15x platform multiple)

Competitive Positioning

Creating a new category: Blockchain-powered family finance

Feature Traditional Family Apps
(Monarch, YNAB, Crew)
Crypto Platforms
(Coinbase, Nexo)
Kids' Finance Apps
(Greenlight, GoHenry)
StaySaved
Family Sharing
Blockchain Technology
Goal-Based Saving Limited Limited
Gamification Limited
Transparency Limited Limited
Financial Education Limited
European Focus Limited Limited Limited

vs. Traditional Apps

Monarch Money, YNAB, Crew focus on budgeting and spending management, not savings goals.

We offer blockchain transparency
Lower fees through blockchain efficiency
Savings-first approach

vs. Crypto Platforms

Coinbase, Nexo target individual investors with complex interfaces unsuitable for families.

Family-friendly UX design
Educational components
Focus on savings, not speculation

vs. Kids' Apps

Greenlight, GoHenry focus on allowances and spending, using traditional banking infrastructure.

Blockchain benefits (transparency, low fees)
Family-wide collaboration
European market focus

Fassbare Use Cases: Kinder, Erwachsene, Familien

Konkrete Beispiele zeigen, wie StaySaved das Sparen für verschiedene Zielgruppen transformiert

🚲

Emma (10) spart für ihr Fahrrad

Ziel: €175 in 6 Monaten

Einnahmen-Plan

Taschengeld€40/Monat
Oma Geschenke€5-10
Hund ausführen€20/Monat

Verzichts-Matrix

❌ Süßigkeiten → +€20/Monat
❌ Videospiel → Warten
💰 Spielsachen verkaufen → +€25

Gamification

🎨 Fahrrad füllt sich mit Farbe
🏆 Bei 25%: Virtueller Helm
🎉 Bei 50%: Eltern zahlen ihren Teil!

✅ Ergebnis: Ziel in 5,5 Monaten erreicht! Emma lernt Durchhaltevermögen und dass Verzicht sich lohnt.

🏖️

Michael (45) - Sabbatical

Ziel: €15,000 in 36 Monaten

Einnahmen optimieren

Gehaltserhöhung+€200/Monat
Freelance+€150/Monat
Untervermieten€4,800 total

Verzichts-Matrix

🚗 Auto verkaufen → +€300/Monat
🏋️ Fitnessstudio → +€50/Monat
🍽️ Weniger Restaurants → +€100/Monat

Milestones

📍 12 Monate: €5,000 → Flüge buchen
📍 24 Monate: €10,000 → Ausrüstung
📍 36 Monate: €15,000 → UNLOCKED!

✅ Ergebnis: Nach 34 Monaten €15,200 gespart. 6 Monate Jakobsweg. Lebensverändernd!

🏰

Familie Müller - Disneyland

Ziel: €3,500 in 12 Monaten

Jeder trägt bei

👨‍👩‍👧‍👦 Eltern€200/Monat
👧 Sophie (9)€10/Monat
👦 Max (7)€5/Monat
👵 Oma & Opa€50/Monat

Familien-Verzichts-Matrix

🍕 Pizza selbst machen → +€40/Monat
🎬 Film-Abende statt Kino → +€60
🚲 Fahrrad statt Auto → +€50

Gamification

🏰 Schloss baut sich auf
🎟️ 25%: Tickets freigeschaltet
🏨 50%: Hotel freigeschaltet
✈️ 75%: Flüge freigeschaltet

✅ Ergebnis: €3,650 in 10 Monaten! Kinder schätzen Reise mehr, weil sie mitgespart haben.

Warum diese Use Cases funktionieren

Für Kinder

  • Visuell: Fahrrad füllt sich mit Farbe (nicht abstrakte Zahlen)
  • Gamification: XP, Levels, Belohnungen
  • Sofortiges Feedback: Jede Woche Fortschritt sehen

Für Erwachsene

  • Automatisierung: Einmal einrichten, dann läuft es
  • Verzichts-Matrix: Konkrete Aktionen statt vage "mehr sparen"
  • Milestones: Große Ziele in kleine Schritte aufteilen

Für Familien

  • Transparenz: Jeder sieht, wer was beiträgt
  • Gemeinsames Ziel: Stärkt Familienbindung
  • Blockchain-Sicherheit: Niemand kann Geld "aus Versehen" ausgeben

First Product: StaySaved Family App

The first consumer application built on the Saving Blockchain - proving our infrastructure works with real families

🎯 Built on Saving Blockchain:

  • Blockchain-verified savings goals
  • Government incentive integration (€1,250/yr)
  • Gamified family savings
  • Transparent transaction history
  • MiCA-compliant custody
  • Optimism Layer 2 (low fees)

🏗️ Proof of Platform:

  • Functional prototype live at dev.staysaved.de
  • 50+ families testing
  • Proves infrastructure works
  • Launch Q2 2026 (after BaFin license)
🚀 Try Live Demo Now

No signup required • Works on all devices

LIVE PROTOTYPE

Pre-Seed Investment Opportunity

Join us in building the first blockchain-powered family savings platform for Europe

The Ask

Raising €5M
Stage Pre-Seed
Use of Funds Market Validation

Use of Funds

Product Development 40%
Regulatory Compliance 25%
Marketing & User Acquisition 20%
Team Expansion 15%

12-Month Milestones

Q1
BaFin License
Regulatory approval, public beta launch
Q2
1,000 Families
Product-market fit validation
Q3
Premium Launch
Revenue generation begins
Q4
2,000 Families
DACH expansion ready

Direct Contact:

investors@staysaved.de
Sammy Bohneberg, CEO • Richard Gutleber, CTO
Berlin, Germany • Pre-Seed Round: €5M